How We See Colour

COLOUR...is a dirty word in this industry 

Have you ever wondered why and how we can't talk about "your" colours when we print ? and only want to talk about pantone references ?
Have you ever spoke to us and thought we are nuts when we say we cant take what you say about wanting your garment printing like the colour you see on "your computer screen" ?
What about when you have items printed and they dont look at what you expected that you seen on some dodgy website? Google images ? School poster even?
What about when you had the print done one a red item then on a black item and they look different  ?????
Why oh Why do our proofs we send say if you need to have specific colours  you must provide pantones and the only way to be sure is order a sample item ?

WELL, if you hve a few minutes to hand, watch this, it really is an eye opener (pardon the pun)...YOU WILL NEED SPEAKERS